Sharjah Light Festival is beaming its light across the events and exhibitions field and the UAE in an OOH campaign after its last appearance for its 11th occurrence. The Sharjah Light Festival, currently in its 12th year, invites world-famous artists to honor science, creativity, and tradition via a display of lights, colors, and music at well-known locations. As the Emirate sparkles in all its glorious beauty, specially designed events and music transport guests from emotional to magnificent, resulting in a lovely and harmonious fusion of the traditional and modern, which is seen in the beautiful sparkling lights and colorful beams of the billboards. Taking place from the 8th to the 19th of February, Sharjah Light Festival 2023 will once again bring throngs of tourists and families from the UAE and the surrounding area to its various venues to take in the dazzling light displays on the facades of the Emirate of Sharjah's landmark buildings and structures, which are distinguished by their elegant architecture and elaborate designs. The program immerses viewers as this project serves as a tangible illustration of tenacity and endurance, demonstrating that success is possible in any situation as long as everyone pulls together to meet every obstacle. The plot of the show centers around a desert oasis whose inhabitants joined forces to succeed. The celebration honors and commemorates their ancestors' journeys, which laid the groundwork for Sharjah's civilization and rich cultural legacy. The campaign from Next Sign Media, Al Masa Advertising, and Al Serh adv & Pub bombarded the UAE in the first week of February on hoardings, lampposts, mega com, uni-poles, and digital screens.