Du has landed on Dubai’s OOH scene after their last OOH presence in the telecommunications sector. Du Home is “starting at AED272/month”. Their ad copy promises to “Speed up your home”. With different plans to suit different tastes, Du is offering Du Home Starter, Du Home Basic, Du Home Sports, and Du Home Advanced with discounts on all! That’s not all, these are the internet plus TV plans, but there are also internet plans all, with Du Wireless Plus or Du Home Wireless Entertainment. With TV Packages and On-Demand Videos, Du Home packages are offering the finest entertainment. The visuals prove just how fast and speedy Du’s home internet is! With a cozy, bundled-up family lounging on a rocket-shaped couch, we know that Du is ready to fire away and kick off families’ homes with bullet-speed internet! In their usual purple-coated billboards, Du reaffirms the solid brand identity that we know and love. Phi Advertising, Trinet Outdoor Advertising, Emirates Neon Group (ENG), and Site Global combined their media providing powers for Du to take over Dubai’s roads in the first week of February, in the form of uni-poles and digital screens.
