Following their appearance in the Cairo OOH scene, the broadcasting TV channel Al Mashhad just visited Dubai to announce the launch using the uni-pole format. The channel has a comprehensive variety of tv shows on finance, politics, entertainment, and local and international news to provide the audience with a hefty dose of in-depth coverage. The campaign’s artwork was basically a collective image of devices such as tablets and phones with a collection of the TV channel’s shows to transfer the idea that it’s not only a channel you can watch via TV; you can also enjoy it through other devices. Its message completes the idea of “a tv channel and a digital platform.” The slogan of Al Mashhad is “With us, the scene will get complete.” We’ve spotted Tony Khalife on the billboard and other tv presenters to give us a glimpse of all the shows you’ll watch on the TV Channel. One side note is that their official social media is very active, adding media such as posts and reels to make their digital existence very lively.
