A new outdoor advertising campaign by Danube Properties has been spotted filling the streets of Dubai to advertise for the newest project, “Viewz by Danube” after their last campaign in December 2022. It advertises the newest Sky Villas at Viewz by Danube, with an ad copy that is very detailed, including almost all the information one needs to know about the new villas. In the ad copy, they explained that Viewz Danube is Dubai’s first iconic tower with Aston Martin-furnished interiors in JLT. Moreover, they added that the sky villas are on the 50th floor! Also, the ad copy includes a call-to-action in which they ask people to “Book” their villa now. The billboard also includes a photo of the towers, Aston Martin’s logo, the Viewz Danube logo, and all the details of the villas. The outdoor advertising campaign is meant to target a broad target audience so that it was spotted in different sizes, such as wall wrapping, uni-pole, rooftop billboards, hoarding, and digital screen, to be easier spotted and seen from any direction. Not only that but it was also made to target both English and Arabic speakers, which means they want to communicate with almost every demographic on the street. It’s worth noting that Danube Properties is a real estate company established in 1993, owned by Rizwan Sajan, who was born and raised in Mumbai.
