After months of being away from the outdoor arena, the Egyptian bank, Banque Misr returns to advertise for Banque Misr Express through an awareness campaign. The billboard advertises the all-new Misr Express Bank financial services, as the small business lending service will be the first of many digital services under the umbrella of Misr Express Bank, which will be launched with many digital services. Incorporating in the visuals that Banque Misr customers can open their small business bank account wherever they are from Banque Misr’s site, it is faster, easier, and more saving than any other digital banking service! It’s also worth mentioning that Banque Misr Express SME is coming with lots and lots of digital services that lenders will find beneficial to finance their business. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Banque Misr’s campaign