Taj Misr is the real estate development arm of EICC (The Egyptian International Construction Co.), which is one of the most reputable construction businesses in Egypt and a number of other nations across the world, having been in operation since 2006. With the real estate developer’s expertise in developing residential real estate projects, Taj Misr decided to develop their next project in West Cairo! Developed for potential property purchasers who aim to discover pure luxury, Dejoya New Zayed is advertised to Greater Cairo’s viewers for the first time on November 2022. Post the first appearance of the real estate project on out-of-home, Taj Misr appears today to advertise a payment plan for Dejoya New Zayed’s; Dejoya Residences and Dejoya Villas. With the ad message; “Embrace the Difference”, the real estate developer advertises that you can purchase your next apartment or villa by paying a “10% Downpayment” and completing the installment purchase process within “10 Years”. Are you a luxury and distinctive residential seeker? Taj Misr’s call to action for the campaign is the developer’s hotline and website. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.