It’s always refreshing to get a variety of movie genres at the Egyptian Box office. Recently, we’ve noticed different types other than comedy in the movie-making race. The best proof of this is the movie we’re about to review. “Ana Li Habibi,” which translates in English as “I’m all for my sweetheart,” Starring Karim Fahmy and Yasmin Raeis by El Sobky Film Production and directed by Hadi El Bagoury, is the newest romance about the main character “Layla” who’s facing a lot of obstacles in her love story. Participated in the movie Mohamed El Sharnouby, Bayomi Foaud, and Ahmed Hatem. The movie’s poster has only the leading characters posing romantically; the other actors didn’t make an appearance just to focus on the main characters. The Out-of-Home campaign came in different sizes and multiple locations to spread the word about the movie to take into consideration the target audience and the cluttered spots in Greater Cairo. It’s worth mentioning that the previous campaign by El Sobky was the action movie Taht Tahdeed El Selah, back in November last year. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
