The latest billboard for Al Matarid movie graces the streets of Cairo in the latest OOH campaign. The advertiser for this campaign is New Century Production, and in its previous campaign, it promoted the release of The Money starring Tamer Hosny. Al Matarid movie is a comedy starring Ahmed Hatem, Tara Emad, and Eyad Nassar. The OOH campaign features the poster of the film featuring the ensemble cast in a colorful collage against a background of the sky. In the bottom corner of the billboard, you can see the title of the film “Al Matarid” written in a bold yellow color, grabbing every eye to take a look even if they haven’t known of the film. The billboard also features the release date of the film which is January 25th. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about Al Matarid’s newest campaigns.
