Do you know the status of your UAE tourist visa? Are you a first-time visitor and aim to visit the United Arab Emirates using a tourist visa? It is critical to understand when your UAE tourist visa will expire and how long it will be valid. Furthermore, it is vital to know how to check the status of your UAE tourist visa application. The UAE government has made it simple to check the validity of a UAE tourist visa via the official UAE visa portal website. After submitting your information, it is a one-stop shop for learning everything there is to know about the UAE tourist visa. At the beginning of 2023 in the second week of January, the public administrative sector decided to use out-of-home advertising for the first time. Using Hills Advertising’s Bridge Billboard outdoor spaces in the streets of Dubai, the Official UAE Visa Portal launches a minimalistic and straightforward awareness campaign. The ad message for the campaign is a simple question and its answer. To expand the audience reach for the campaign, the question for the campaign “Need a UAE Tourist Visa?” appears in both English and Arabic., the answer to the question also appears in both languages and merges the solution with a call to action to visit their website “Apply on (website name)”.The website name is strategically placed in the middle of the billboard space, as the call to action for the English and Arabic-speaking OOH viewers is the same.