Following the major event in the Saudi sports scene. Especially the football territory, in case you weren’t aware. The Portuguese phenomenon Cristiano Ronaldo signed with the Saudi football club Al Nassr at the beginning of January 2023. A campaign has been spotted in the streets of Cairo to announce the latest campaign featured CR7. Cristiano Ronaldo is famous for his charisma which multiple brands depended on, such as Talabat, Clear, and recently Louis Vuitton. This campaign is a bit different, as it promotes visiting Saudi under the motto “Welcome to Arabia” to use the appearance of Ronaldo to attract football fans' demography that it’s a couple of hours' flight away to watch the legendary Ronaldo playing. This is a very brilliant way to promote tourism by using such a historical event like this one. It’s worth mentioning that Ronaldo signed approx. 200 million euros deal ends on June 2025, just weeks after his departure from Manchester United. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
