From sharing a feeling that needs to be fulfilled when finding your next optimal space by communicating with a real estate developer to advertising a residential project in the New Administrative Capital, Master Group aims to fulfill the needs of potential commercial and residential property purchasers in the NAC and Ras Sedr.

The last appearance of the real estate developer in the streets of Greater Cairo using out-of-home advertising was just last month, with December 2022’s marketing objective to launch a branding campaign in order to connect with the OOH viewers and potential property buyers. The ad message for the outdoor campaign aimed to highlight that the real estate developer’s goal is to; Create “Joyful, Unbreakable, and Happy” Bonds.

At the beginning of 2023, Master Group advertises an awareness campaign for its residential and commercial projects in the NAC. The New Capital's City project is located in the R7 district and is constructed on 63 acres. It also stands out by offering recreational and residential services. The ad message for the out-of-home campaign highlight that Master City “The City” is yours. All what interested OOH viewers need to do is to contact Master Group’s hotline.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about the campaigns.

Campaign Credits

Industry: Real Estate

Brand: The City New Capital

Advertiser: Master Group

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

The Art & Science of OOH

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