In 2010, Samsung opened its first flagship store in Egypt’s Greater Cairo. With the manufacturing of various consumer electronic products, Samsung’s products like its smartphones have occupied an average of 25% of Egypt’s smartphone market share throughout the year 2022.

Samsung Egypt begins 2023 with not one but two OOH campaigns in the month of January! The most recent campaign was earlier throughout the month to advertise Samsung’s 20% cashback promotional offer for the manufacturers’ Neo QLED 8K, QLED, and The Frame Smart TVs.

From smart TVs to smartphones, Samsung has a lot to offer to Greater Cairo’s consumers! Today Samsung Egypt advertises a personalized OOH campaign. Advertising 2023’s Samsung A23 and A13, the ad message shares that both phones are the people’s (Egypt’s) smartphones! The visuals for the campaign place the budget-friendly smartphones among Egypt’s historical Giza Pyramids to deliver the same message as the campaign’s ad message.  

Curious to find out more about this campaign? Visit Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, will give you all the information about campaign types, kinds, locations, budgets, media plans, and more. 

Campaign Credits

Industry: Mobile Devices


Advertiser: SAMSUNG Egypt

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Samsung A13 | Samsung A23 | #ThinkDOOH

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