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A Fun-Packed Night Featuring Luminary Star Amr Diab in a Live UAE Performance Announced on Billboards

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A Fun-Packed Night Featuring Luminary Star Amr Diab in a Live UAE Performance Announced on Billboards

The multi-award singing star Amr Diab returned to UAE’s billboards, following the pop star’s last campaign a while ago advertising for his latest exclusive “the new look”.

SIA Pro has announced the return of superstar Amr Diab, who will perform live at Dubai Media City Amphitheatre, the crowd’s favorite for major events, local and international concerts, gourmet festivals, award shows, and exhibitions. Of course people's favorite celebrity Amr Diab is ready to set another milestone entertaining people again in the beloved country of Dubai to present several of his popular and latest songs.

With a high contrast of white in the ad copy, the billboards surely took the same route, stressing it being a “white party” of the Arabic concert requesting all comers to wear white attires and dance their hearts out to the tunes of their beloved sing-along artist of all time, featuring a warm-up set of unique Arabic fusion mix by a world-class DJ, with a bunch of sponsors in the event as well, setting the date of the performance on the January 22nd. Get excited!

The campaign emerged in the form of digital screens and bridge billboards in the second week of January with the Hills being the media provider.


Campaign Credits

Industry: Entertainment

Brand: Sia Pro Live

OOH Size: Bridge Billboard | Digital Screen

OOH Agency: Hills Advertising

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Country: United Arab Emirates

Region: MENA

Tags: #ThinkDOOH | Awareness Campaign

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