Major Slovenian home appliance manufacturer, Gorenje rises on UAE’s billboards parading their home appliances that are proudly manufactured in Europe. The prestigious brand also features Paris Saint-Germain, which they are an official sponsor to. The new outdoor advertising displays Gorenje’s outstanding home appliances, ranging from washing machine, refrigerators and stoves, all produced with top-notch quality in Europe. The home devices are paraded upon a greenery background, alongside a mother making breakfast for her son. The portrayal of such an emotional display of affection showcases Gorenje’s efforts of withholding their brand image and mission of being the most innovative, design driven innovators of home appliances in the world, while being an accessible and wholesome brand for all consumers. The billboards also host the logo of the Paris Saint-Germain Football Club, in addition to noting that all the home appliances are made in Europe, both in English and Arabic. The new campaign struck Dubai’s hoarding billboards in the first week of January.
