Hardee’s has been a fast food multinational restaurant since 1960. Since the retail food market is a highly competitive industry, Hardee’s is trying to keep up with the game by bringing to the market innovative sandwiches in order to capture the largest market share possible! After Hardee’s last call in October, advertising for the massive hand-breaded chicken ranch sandwich, Hardees has arrived with another new hand-breaded chicken sandwich, ‘The Wraptor’ The campaign visuals speak for themselves; the appealing wraptor sandwich is guaranteed your yummy experience is about to start by trying this sandwich. As it appears in the extremely detailed visuals, the wraptor’s inside includes 100% hand-breaded chicken tenders with a special black pepper sauce and fresh lettuce and tomatoes, all wrapped up in grilled tortilla bread with an appealing price of only 8 AED, unmissable right? The visuals of the campaign come out in versatile forms, wall wrapping, mega com, lampposts, and hoarding boards all over Dubai, Ajman, and Sharjah in the first week of January through the media provider BSA.