Real Estate developer Wady el Nile launches OOH campaign to introduce their latest residential project upville in 6th of October City. With the slogan “Your life start up”, the OOH campaign was launched just in time to advertise the developer’s booth at Cityscape Egypt, the real estate event of the year for home buyers and property investors. Offering a mosaic of residential types, the residential development aims at offering green spaces and social amenities. Though the ads show no photos or plans of the project, the logo and calligraphy of the project are elegant and induce the viewers to think of high-end residential compounds. With megas, Large and X-Large uni-poles, the campaign can be spotted around Cairo.
