Sprite, the popular lemon-lime flavored soda drink from The Coca Cola Company, has launched a new OOH campaign that plays with Egyptian traditional phrases and cheers up our traffic jams. Twisting expressions like “Whoever looks up, gets tired” into “Whoever looks up, gets it”, or the famous “Nobody can get it except its men” into “Nobody can get it except its men, women, and girls”, the global brand has very much localized their campaign and the Egyptian audience will surely appreciate that. With Large and X-Large uni-poles, gates and some double-decker poles, the campaign will clench your thirst across the city.
