The Ministry of Education and the Ministry of Culture, have joined forces together in collaboration with Madrasetna platform and sponsored by United Media Services to revive school theater in an all-new hologram performance featuring many celebrities in an all-new OOH campaign. In its previous campaign, Madrasetna introduced the platform by asking people to “discover, learn, and think.” The Tea’dar musical will take place on the 7th and 8th of January, 2023. The OOH campaign features many great celebrities that we all know and love. Celebrities like Yousra, Carole Samaha, Mohamed Farrag, Akram Hosny, Mohamed Sharnouby, and many more will all be part of this outstanding production taking place at Cairo Opera House. All the billboards have a royal blue background with a different picture of each celebrity on the front. The color is catchy enough, and it signifies the importance and richness of the performances. The musical aims to revive the concept of theater in schools and allow kids to express themselves through such beautiful and grand art forms. The Tea’dar musical will be a significant step not only in the creative process of every kid but also in the direction our country is heading toward in support of expression and creativity! Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about Tea’dar’s newest campaigns.
