2022 marks a special year for Al Marasem Development as this year marks 25 years of real estate experience in the Egyptian market.

November 2022 marks the last appearance of the real estate developer in the outdoor spaces of Greater Cairo. Using a branding campaign, the marketing objective for the most recent appearance was to celebrate the 25th anniversary of Al Marasem Development in the Egyptian real estate market. Using the brand identity colors as the primary colors for the OOH campaign, the real estate developer utilized the campaign’s visuals to subconsciously connect the brand's primary colors to all OOH viewers.    

One of the most recent development residential projects for Al Marasem Development in New Cairo is Moon Residences. For today’s out-of-home campaign, the real estate developer advertises an update for the completion of the residential project. The visuals for the campaign highlight that potential New Cairo residential property owners will receive their “Luxuriously Finished Apartments” in “2024”.  

Curious about more information on Moon Residences’ campaign? Checkout Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.

Campaign Credits

Industry: Real Estate

Brand: Moon Residences

Advertiser: Al Marasem Development

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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