Pavilion at the beach returned to the OOH Scene; since the previous branding campaign was in Oct to encourage us to go out and about. The current campaign is also a branding campaign, highlighting that the six restaurants in the Pavilion are licenced. The restaurants in Pavillion venue are CLAW BBQ, Hurricane’s Grill & Bar, Akiba Dori, Buur Lounge & Restaurant, Eataly, and La Mezcaleria. The venue offers culinary delights with unbeatable views and top-notch services all year round. The campaign has been published as a digital screen in Dubai in the third week of December to promote the Venue’s restaurants on a detailed campaign using the hashtag #ALWAYSAGOODTIME and the ad’s copy on the left side is “6 licensed restaurants” while on the right side the campaign is running down the 6 restaurants. in addition, the visual of a group of friends having a good time and in the background the infamous Ferris wheel of the Beach Area.
