Winter is calling; do you know what that means? Lots of festivals and events are on the rise to celebrate Christmas and the New Year, and Expo City Dubai surely knows how to play that right! Expo’s previous campaign was in the very recent awareness campaign promoting Fan City on December 6th for the FIFA World Cup Qatar 2022; it’s now taking over once again to spread the entertaining vibes to the entire family during the holiday season. Starting from the 23rd of November to the 8th of January, the winter-themed city is going to illuminate the spotlight to UAE visitors; the ad copy is all about wintery icy blue colors with snow with a reindeer gliding on expo’s ice, making it an appealing visual for whoever is interested in the event. It’s also worth mentioning that this year, UAE National Day events will take place in Winter City in Expo City Dubai. From November 30 through December 2, there will be special commemorations marking the 51st anniversary of the founding of the United Arab Emirates. The outdoor campaign captured road viewers' eyes in the form of digital screens, hoarding boards, and uni-pole in the first week of December.
