Dubai Shopping Festival and MBC Group, in an all-new OOH campaign, are back again to present the opening concert with two great Egyptian superstars Mohamed Hamaki and Ahmed Saad. In its previous campaign in 2021, Dubai Shopping Festival announced the dates of the yearly event in a stunning billboard that caught every eye. Great and catchy OOH campaigns are not a one-time thing for the Dubai Shopping Festival. In this campaign, the billboard is in a stunning dark purple suggesting royalty and elegance. On each side, you can see the images of the two superstars Mohamed Hamaki and Ahmed Saad, letting everyone know that they’ll definitely miss out if they don’t attend the concert. The billboard also features the location, which is Coca-Cola Arena, and the date alongside the famous MBC Group logo as well. This OOH campaign is an invitation to all the party and fun lovers out there to join in on a great night of music, dance, and never-ending joy.
