Kent College West Cairo School, located in O West Compound by Orascom Developments, is managed and operated by its founding school in the UK. It was established to provide the same high-quality education to families in Egypt as offered by its founding school Kent College Canterbury while reflecting the local context and expectations of Egypt. As part of the ongoing expansion of the Kent College International Community, Kent College West Cairo was established, bringing Egypt a 135-year-old legacy of a British education. That is why advertising the educational institution was not a complicated matter; the ads used White and Red as base colors featuring the logo of the school which is in the same colors too. The campaign also featured the school’s website, a step taken in hopes of simplifying the admission process and facilitating the parents reaching out to the institution. The British institution prides itself on being an inclusive environment for all students, which is why the school used hashtags on their campaign ads of “I Belong To Kent College” to shadow the inclusive nature of the institution. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
