A new OOH and DOOH campaign popped up on the roads of the Emirates. They aim to be the first partner to help and enable government agencies and the private sector, connecting them with their audiences. The events & exhibitions arm for the Emirate of Sharjah calls UAE residents to the unique festival experiences from the 8th to the 11th of December 2022 offered by Sharjah Events. This online platform collects all events and destinations taking place in the Emirate. Offering an interactive experience with the audience, Sharjah Events is more than just a calendar. It is also the best source of events, activities, and places in Sharjah. The campaign's visuals are magically shining with their bright colors and the cartoon guy character in the traditional Emirati costume starring the ad as the primary model of the advert. The movie of the DOOH spaces demonstrates the Emirati guy acting as a magician offering the audience fun and gifts, using the naked-eye 3D technique. While on the lampposts, the character stands welcoming the audience in confidence, with a magnificent view of a fun castle. The campaign was spotted on the roads of Sharjah and Dubai, occupying the prestigious DOOH spaces in Dubai.
