With over 14 real estate projects in 7 countries, Orascom Development is a leading developer of fully integrated destinations, with more than 30 years of experience and a proven track record of sustainable development, including hotels, private villas, and apartments as well as leisure facilities such as golf courses, marinas and supporting infrastructure.

Ever since 2019, out-of-home campaigns for the real estate developer in Greater Cairo advertised the in-progress residential project located West of Cairo; O West. Marketed as a beacon of integrated living, O West is intelligently and harmoniously intertwined to offer a “true town living” experience in the heart of the 6th of October City, across a vast 4.2 million m2. The last appearance for the real estate developer was five months ago, with July 2022’s marketing objective to raise awareness for the at the time launching now residential phase; Hill Side Bliss Villas.

After five months Orascom Development advertises the establishment of a new phase in O West; Spring Valley Villas. The leading real estate developer utilized the outdoor spaces to showcase the architecture of the standalone villas that are “designed to inspire”. They also showcased the inspiring living experience you can enjoy when purchasing your next home at the launching now Spring Valley Villas. Want to reach out to Orascom Development, the real estate developer displays their hotline and website on the out-of-home visual’s spaces. 

Will the upcoming OOH campaign for Orascom Development showcase a new launching now phase at O West? 

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.

The Art & Science of OOH

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