The jewelry brand owned by Rivoli Group, Longines, has made its presence known via Dubai’s OOH platforms. The last time they appeared on the UAE’s billboards was as Dubai World Cup’s official timekeeper. This time, they are celebrating being in business for 190 whole years! The Swiss watchmaker is proudly commemorating its history as it reaches that significant milestone this year. The company has released three limited versions of its classically designed Longines Master Collection in honor of its 190th anniversary. Being one of the oldest watch companies, the brand can boast a rich history of innovations and accomplishments. Longines has used all that to its advantage by creating timeless designs, one of which is seen in the visuals. The pieces from this anniversary collection are undeniably dapper with their round, 40mm cases in 18K yellow and rose gold and stainless steel, soft, anthracite-gray alligator leather straps. The dial colors go across shades of gray, silver, and coal. A fun fact about the history of Longines is that they can boast that its winged hourglass emblem is the oldest trademark ever registered with the World Intellectual Property Organization. Although it has undergone alterations since then, it continues to be easily recognizable. Longines’ new campaign popped up in the fourth week of November in Dubai, capturing attention through digital screens.
