Following their prior showcase on Dubai’s OOH prime spots, the trusted Turkish Airlines makes a unique appearance announcing how they are now the official sponsor for the UEFA Champions League, proving that they are the best transportation provider in the business. Turkish Airlines’ latest feature showcases the airline’s most bewildering qualities, including their ranking as the “Best Airline in Europe”, “World’s Best Business Class Catering”, & “Best Airline in Southern Europe”, all awarded in 2022 by Skytrax. A visual sample of the airline’s professional and sophisticated crew is hosted on the billboards reflecting how the football champions are on the field, while the flight crew is ready for the kick-off. The latter is accompanied by a mention of the awarded labels as well as the quote “Fly with the best”. Another showcase features an overhead shot of the football field accompanied by a subtle visual of the Turkish Airlines plane wing above it, entailing that they are now the official sponsor & transporter of the UEFA Champions League. Both the Turkish Airlines logo, as well as the UEFA Champions League’s logo, are present, welcoming UAE’s audience to fly with Europe's best-ranked airline. The limited campaign struck Dubai’s digital screens in the fourth week of November.