Alwesam Tours is considered to be one of the most trusted and credited hospitality & tourism companies in Egypt, which is why they have struck Cairo’s outdoor advertising arena promoting their “best in the market” Hajj & Umrah programs. Alwesam Tours contributes to people’s happiness by providing them with all the necessary permits to follow their dreams of going to Hajj and Umrah. The new awareness campaign hosts serene visuals of people praying and calling their prayers in the foreground of charming photos of the Kaaba while Muslims circle it in the process of Hajj and Umrah. The graceful imagery on the billboards reflects Alwesam Tours’ mission in providing safe travels to their blessed customers. The ad copy notes the campaign slogan in Arabic, which translates to “The best Hajj & Umrah Programs” alongside the phrase “Because you deserve uniqueness”. The ads are extremely distinctive and restful, reflecting one’s trip experience if one travels with Alwesam Tours. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about the Al Wesam Tours’ new campaign.
