byGanz Events and Astral Element have taken Cairo’s billboards by storm with their upcoming event SARAAB. A subsidiary of G’nK Group, ByGanz has established a reputation as one of the most elite event organizers in the area, becoming a cultural icon of glitz and glamor after producing more than 300 events. The event celebrates a remarkable roster of globally and regionally renowned artists on the red and purple haze of visuals bound to capture and seize attention. Famous Cuban DJ Maceo Plex and French pair Polo & Pan will be the headliners of the two-day musical extravaganza in Il Monte Galala, which is located in the middle of the mountains in El Sokhna. On December 1 and 2, 2022, 5 of the best regional and local DJs and 13 headlining foreign and local DJs are coming right to these very grounds, including DJ Bas Ibellini, Âme, D'Julz, Lamache, and Salomé Le Chat, Eclair Fifi, Gerd Janson, Mano Le Tough, Terr, and William Djoko. Maher Daniel, several well-known local producers, DJs, and artists—including Ahmed Samy, Aroussi, Maie, Misty, Chiati, Mazen Hamdy, Messery, and Awadly—join this stellar line-up, listed off on the billboards. SARAAB revealed this information across Cairo in multiple locations on two OOH formats. After flooding Instagram with news of their event and increasing engagement with endless stories on the days leading up to SARAAB, Cairo is more hyped than ever, chattering on about the festival, which includes Tatweer Misr as one of its partners. Not only that, but ByGanz has partnered up with several entities for accommodation. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to find out which two formats byGanz & Astral Elements used and more!
