One of the most awaited annual business events in Egypt is here! BiznEX expo launches its 5th edition largest exhibition for investment in Egypt. The last appearance for BiznEX holding’s BiznEX expo in the streets of Greater Cairo using out-of-home advertising was in October 2019’s to raise awareness for the fourth-ranked business expo in Egypt at the time. The ad message for the campaign aimed to highlight that the BiznEX expo event is “Your Business Gateway” and that “Your Work Gets Launched”. Today’s OOH campaign focuses specifically on not only raising the question “How much does a Franchise Authorization cost today?” on the OOH visuals the event planner also shares the starting cost for the authorization which “Starts at EGP 100,000”. BiznEX Expo highlights that it will take place on “1, 2,& 3 December” at “Mamsha Ahl Masr”. The visuals also indicate that you can reserve your tickets for the event by calling their hotline or visiting their website. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.