Education aimed to be easier at Core West College. Making its first outdoor appearance, launching a new ad campaign across Cairo’s billboards encouraging parents to apply for their students. \r\nThe first step at Core West College is that they prioritize their young children's education, well-being, and character development, since they are the foundation of the future they provide high-quality, value-based, and innovative education that prepares our students to be lifelong learners, thinkers, and exemplary community members.\r\nThe billboard design is pretty simple, and straight to the point. Without adding lots of visuals the focus was mainly on enthusiastic smiling kids shown on multiple billboards with all information needed from the name to the website and phone number to apply. \r\nIf you want to know more about Core West College’s campaign, you can check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about it.