Egyptian developer Better Home has recently revealed a new development to their flagship project in the New Administrative Capital. Under the name of “Solo” – Spanish expression that means “alone” – the new ads emphasize white bold ad copy over dark backgrounds that describe the development of new stand-alone villas at “Midtown”, the developer’s latest residential and commercial project in the New Administrative Capital. Further to their previous campaign upgrade that portrayed lavish autumn landscape, the new ads were launched during the last week of October and spread across the Greater Cairo with uni-poles, mega- signs, double-decker poles and lightboxes in different locations across Greater Cairo.
