Everyone, a warm welcome to the First Nile Boat, a hip lifestyle location in the Egyptian capital, where you will experience a world of taste, comfort, and elegance! Four Seasons Hotels and Resorts invites Cairo’s OOH audience to discover more about their hospitality through the First Nile Boat, the first vessel of its kind, anchored on the west bank of the Nile in Giza, and to discover Cairo at the First Residence. The boat, which is docked at the First Residence across from the Four Seasons Hotel Cairo, includes lively eateries, a lounge, and event spaces ideal for your upcoming meeting. The First Nile Boat promises to be the most upscale dining and lifestyle destination in the Egyptian capital and is located only steps from the Four Seasons Hotel Cairo at The First Residence, which includes the Versailles ballroom, your perfect venue for “fairytale weddings”. The venue's stunning atmosphere and exquisite design spotted on the billboards make it the ideal location to exchange vows. Breath-taking visuals make up the campaign, as the Four Seasons showcase the beauty that stands amidst the Nile, with the hotel standing grand and tall at the foreground. The campaign screams luxury and world-class taste and quality that is appealing to the masses. Wonder what’s cooking behind the Four Season’s campaign? Visit MOOH, a monitoring out-of-home intelligence data provider in Cairo & Dubai.