The premiere Cairo Design Week for fashion, art, and design, ladies and gentlemen! A week jam-packed with design-related events, exhibitions, and knowledge, Cairo will be changed into a significant district devoted to everything design-related, overtaking 12 locations. Coming to you from TE (Telecom Egypt), this event is at the heart and center of Cairo’s hipster scene, Heliopolis/Korba, announced on billboards all over Cairo’s roads.
Cairo Design Week is a unique event, curating fashion, art, design, and all that falls between. The event is flooding Instagram with the number of partners, influencers and actors attending and posting the stunning and jaw-dropping decor with immaculate attention to detail in its designs, so it’s widely successful due to word of mouth and influencer marketing.
The visuals are as aesthetic and alluring as one might expect for an event for designers and artsy folk. To attract such a bunch, dramatic visuals are needed and delivered. On top of a halo gradient of pink, purple, and orange, they title “CDA, Cairo Design Award”, one of the events taking place, next to a picture of the aforementioned award, along with dates from the “19th of November to the 25th”. They capture the essence of their event in the sentence, “Where the design industry connects, explores and inspires”. Another type of visual is draped in gorgeous wine red, with a still of a building in Korba, while listing off the event’s sponsors.
Wherever you’re driving or catching a ride in Cairo, you are bound to come across CDW’s campaign, which is the cleverness of their distribution.
Find out more about this campaign by visiting MOOH, a monitoring out-of-home intelligence data provider in Cairo & Dubai.
Industry: Events & Exhibitions
Brand: Cairo Design Week
Advertiser: TE (Telecom Egypt)
Region: North Africa
Tags: Awareness Campaign | Cairo Design Award
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