Majid Al Futtaim launches a new outdoor campaign to welcome the festive season and fill it with unforgettable moments. After celebrating Ramadan, Halloween and Autumn in past campaigns, regional tycoon retailer Majid Al Futtaim welcomes the Christmas holidays with a new cozy themed campaign. The ad reads the slogan “معاً نعيش أسعد اللحظات في موسم الاحتفالات” which means “Together our Holidays are precious.” The ad features a mom and her daughter wearing cozy winter clothes with Christmas lanterns hung in the back with the hashtag #MomentsToCelebrate. Also, at the bottom of the ad, we can see the logos of all of Majid Al Futtaim’s shopping facilities in Egypt. The campaign was launched during the second half of December and uses uni-poles, double-decker poles, and mega signs on the highest-trafficked roads of Greater Cairo.
