As always, Police never disappoint with their outdoor advertising campaigns. Following their prior appearance on Dubai’s OOH arena, Formula One’s seven time world champion title holder Lewis Hamilton is back once again, featuring Police’s unique eyewear collections.
Other than being one of the world’s leading groups in the production and distribution of luxury eyewear, Police is also the official team supplier for Mercedes AMG Petronas’ Formula 1 team. Having that said, the billboards host the racing star rocking the Prince 3 Man Sunglasses that scream high-quality detailing with its winged logo boasted on the sides. The shot of Lewis Hamilton that’s portrayed on the ad is extremely chic and modish, reflecting the brand’s vision behind the collaborative collection, which is supporting the team in the world challenge by providing daring and audacious color combinations. The ad copy notes that Police is the “Official Team Supplier” in addition to strategically placing the Mercedes Benz logo on the ad space.
The campaign was seen in the first week of November as unipole billboards in Dubai.
Industry: Fashion Wear
OOH Size: Uni-Pole
Country: United Arab Emirates
Tags: Awareness Campaign | Lewis Hamilton | Mercedes AMG Petronas Motosport | Formula 1 | Official team supplier | Police X Lewis Hamilton | Brand Ambassador
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