Considering the Sharjah-based brand is the Middle East’s largest online fashion retailer; the audience actually credited Splash Fashion for accomplishing such a huge milestone by handing them two prestigious industry awards as the “Most Admired Responsible Retailer” and the “Most Admired Retailer of the Year” at the Images Retail ME Award.

Following their last campaign, Splash is back to set a new wave through their winter season campaign! That is because as a brand, Splash believes in constantly being a trend-setter in the region which is why they pour great attention into their campaigns. Their ads illustrated a variety of age-ranging models with different aesthetic styles displaying the new winter collection. 

The imagery used in campaigns is what gets the passerby audience excited; that is why the fashion brand displayed dashing fashion styles throughout their campaign that is spread across Dubai and Sharjah.

This campaign popped up in Dubai and Sharjah in the second week of November; displayed on lampposts, digital screens, hoardings, and rooftop billboards.

The Art & Science of OOH

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