Following their prior campaign hosting Formula one’s seven time world champion and brand ambassador Lewis HamiltonIWC Schaffhausen is back on Dubai’s outdoor digital arena, featuring the Top Gun High performance timepiece collection. 

 The renowned Swiss watch and jewelry manufacturer introduces the IWC Top Gun Collection upon a new outdoor campaign, showcasing simple visuals of the special timepieces, which were originally created in partnership with the Top Gun flight school. The ads especially flaunt the Lake Tahoe, which offers a statement-making color contrast and a precisely engineered chronograph movement, as well as the Ceratanium watch, highlighting its striking, all-black design with a unique moon phase display at the 12 o’clock mark. The ad design reflects the brand’s sophistication and elegance, proving with each new collection that they are in-fact the best and most reputable pilot watch manufacturer. 

The new limited IWC Schaffhausen campaign struck Dubai’s digital screens in the first week of November.    

The Art & Science of OOH

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