Regency Urban Developments is a real estate developer in Egypt with a collective industry of over 30 years of experience. In the 30 years, the real estate developer has ensured to abide by the business objective of delivering premium-standard commercial and administrative projects that fulfill different customers’ needs. Regency Urban Developments completed 5 projects in New Cairo and Sheikh Zayed in Egypt. They also developed projects in Saudi Arabia. 

With a very strong portfolio, the real estate developer has decided to launch the first outdoor campaign in the streets of Greater Cairo. In November 2022, Regency Urban Developments launched an awareness campaign for the “First Clinics With International Standards”. Shifa Capital is a commercial project that offers medical clinics in the New Administrative Capital. From the OOH’s visuals, the peerless, aesthetic, and convenient architectural design of Shifa Capital is displayed to potential medical clinic buyers. The selective placement of the project between residential units, ministries, government, and financial districts is also a very strong factor that can encourage potential property buyers to call the property developer’s hotline at the bottom of the OOH spaces.   

With 4 projects under construction, what will Regency Urban Developments advertise next for their second out-of-home advertising campaign?  

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.

Campaign Credits

Industry: Real Estate

Brand: Shifa Capital

Advertiser: Regency Urban Developments

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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