Etisalat by e& (previously Etisalat Group) has launched a new OOH campaign to promote their new Demagh Tanya. This outdoor campaign is a sequel to the campaign’s strong presence on television and social media. The ads feature the stars of the television commercial led by actor Ahmed Fahmy over their regular branded background. The ad copy informs viewers of the benefits of the new bundle and how to activate it. The campaign was launched during the second half of December, using uni-poles, billboards, and mega signs in several districts of Greater Cairo.
