Etisalat Misr has launched a new OOH campaign to promote their new Youth Bundle. This outdoor campaign is a sequel to the campaign’s strong presence on television and social media.
The ads feature the stars of the television commercial led by actor Ahmad Fahmy over their regular branded background. The ad copy informs viewers of the benefits of the new bundle and how to activate it.
The campaign was launched during the second half of December, using uni-poles, billboards, and mega signs in several districts of Greater Cairo.
Advertiser: Etisalat Misr
OOH Size: Gate | Uni-Pole | Billboard | Mega-Sign
Region: North Africa
Tags: Ahmad Fahmy | Khaled Kamal | Mahmoud El Lithy | Mariam Alkhosht | Multi-Channel Campaign | Product Launch
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