After the last OOH campaign of Taj Misr, the real estate developer keeps feeding our souls with beautiful campaigns to furnish the city’s OOH landscape. In the current campaign, Dejoya New Zayed is divided into Dejoya Residence and Dejoya Villas. We can tell what the new project is about; yes, you guessed it right! It’s serenity and tranquility. Maybe it’s because of the white color of the campaign, the beautiful model smiling calmly, and the view of trees with the clear blue sky behind her. Let alone with copy that says “a vision of serenity,” all in all, the visuals sent the right vibes, and we got it in seconds. It’s worth mentioning that Mr, Mostafa Khalil, Chairman of Taj Misr, announced in May 2022 the launch of the current Dejoya New Zayed on an area spanning over 132 acres in Sheikh Zayed City during the current quarter. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Dejoya’s campaign.
