Egyptian real estate developer SODIC has just launched a new OOH campaign that announces an upcoming development in New Cairo after joining forces with HHD (Heliopolis Co. for Housing & Development).

Replacing the campaign of Sky Condos by Villete that the developer launched last September, the recently-installed outdoor ads introduce the new project with modern branding and the slogan “The more you live”. Deep blue backgrounds and red typo stand out with the logos of SODIC and HHD, one of the subsidiaries of public Egyptian Holding Company for Construction and Development (HCCD).

The campaign started to spread at the beginning of November and can be seen on uni-poles, lightboxes, double-decker poles, and Special Set-ups across Greater Cairo.

SODIC joins forces with HHD and starts project in New Cairo-00SODIC joins forces with HHD and starts project in New Cairo-01
SODIC joins forces with HHD and starts project in New Cairo-00SODIC joins forces with HHD and starts project in New Cairo-01

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