Upwyde Developments has popped up on Cairo's billboards prior to their last appearance with their project, Iguall, at North 90th Street. This time, the real estate giant is back with Prk Vie, their latest project. After the booming day for their milestone event launching and celebrating Prk Vie just three weeks ago, the brand is making a buzz following up with an OOH campaign, as well as our social media. Prk Vie, their 4th and mega project, is situated at the heart of the Golden Square in New Square, striking the perfect balance between work and life, with both workspaces and leisure areas with equal design quality. As etched on the billboards, they announce their “Mixed-use Destination at Golden Square, Retail and Office Spaces,” aiming to provide more information to reel in new customers and interest people to visit their website and call the hotlines. With their brightly colored visuals in different hues, the campaign proves their “perfect work to life balance” message once again by showing how lively and fresh the surrounding environment around the models is, with fresh greenery and trendy decor. Reinstating their “rewind and refresh” motto, as well, after they declared their location and spaces available. It’s worth mentioning that during an interview with Mahmoud Tammam, the Managing Director of upwyde Developments that the investment cost of the project is estimated at 3 billion pounds. The campaign spread across Cairo in various forms of OOH and sizes. Acquire more details about the campaign and their OOH usage by visiting MOOH, a monitoring out-of-home intelligence data provider in Cairo & Dubai.
