The Loudest Music Just Played on the Emirati OOH Landscape, featuring DJ Khaled, Post Malone, and Others

The most famous music festival in KSA, Soundstrom, just announced its dates for 2022. this year’s festival is hosting some mind-blowing singers. 

Promoted as “the loudest music festival in the region,” the festival will take place in the Saudi Capital, Riyadh, from the 1st till the 3rd of September. The previous edition of the festival was around the same time yesterday, hosting different stars.

The campaign’s visuals were chosen to be displayed on digital screens and hoardings. In the digital screen version, MDLBEAST, the festival owner, didn’t find better than the stars’ faces to promote the festival. We can spot Bruno Mars, DJ KHALED, and Post Malone. While in the hoarding version, there’s a collage of other stars participating in the musical event. i.e., Wizkid, David Guetta, and Marshmello. The billboard claims that +200 stars will participate, which is beyond imagination! 

With the establishment of the General Entertainment Authority in Saudia Arabia back in 2016, the festival went from private to public; in 2019 was the start of the biggest musical event in the region with a total number of 450k visitors in only 3 days.