Following their last appearance, City Walk is back with another DOOH campaign this time announcing City Walk Unplugged a series of live performances featuring 24 of the most popular artists in the region.
So get into the vibe at this musical extravaganza as some of the most well-known musicians from the region are stepping into the spotlight at City Walk Unplugged, a series of 24 concerts taking place from 29 October to 13 November. Residents and tourists can enjoy these free outdoor showcases featuring the likes of Bahraini singer Hala Al Turk, Iranian vocalist Alaa Wardi, Lebanese pop star Rola Kadri and 21 more performances at this lifestyle destination.
The advertisements that were seen all over Dubai were, to put it mildly, eye-catching; they announced the entertainmentlive event with what appeared to be a mysterious shadow singer in concert as their setting and featured some of the artists who would be appearing at the live show displaying them on an alluring pink and turquoise background.
The campaign popped up on Dubai’s screens in the first week of November.
Industry: Entertainment
Brand: City Walk
Advertiser: Merex Investment Group
OOH Size: Digital Screen
Country: United Arab Emirates
Region: MENA
Tags: Awareness Campaign | Alaa Wardi | Hala Al Turk
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.