Aqaar is a public government corporation founded in 2016 by Emiri Decree No. (9) from the vision of His Highness Sheikh Humaid bin Rashid Al Nuami Supreme Council Member and Ruler of Ajman. The company is the joint union of the Department of Private Properties formed in 1999 by Emiri Decree No. (3) and The Real Estate Investments Public formed in 2002 by an Emiri Decree No. (15). With the Government Public Corporation’s mission to lead, reorganize, and qualify the Real Estate Sector in UAE’s Ajman, Aqaar decided to utilize the OOH advertising medium to reach out to as many people as possible in the streets of the United Arab Emirates. Aqaar’s First OOH campaign raises awareness of its mission with a call to action in both the English and Arabic languages. With the call to action written in a very big font and occupying over 50% of the hoarding and bridge billboards OOH spaces, OOH viewers and potential home buyers know that you can “Own your Apartment in Ajman Starting from AED 3,156 monthly”. Aqaar also highlights that OOH viewers who show interest in the apartments, they can call or email them using the details shared on the out-of-home. With Aqaar’s mission to lead, reorganize, and qualify the Real Estate Sector in UAE’s Ajman, what will their next OOH campaign advertise?
