The event and exhibition sector is on fire right now in the UAE, as another amazing event is taking place in Dubai; Live At The Lake! Spread in an OOH campaign, Live At The Lake exhilarates Dubai with Dubai Silicon Oasis, the government organization that is an integrated free zone pushing people to live to their fullest and work smarter and yet still have fun. Those interested can have a blast with the family for two months at DSO's brand-new festival, Live At The Lake! From the 29th of October to the 30th of December, there will be a variety of free fitness activities, a family-friendly football village, a winter festival, stage shows, and family-friendly entertainment, as well as an artisan market, numerous restaurants, and cafés. New activities are added each week, as well. From the 29th of October to the 30th of December, there will be fun all around, as seen on the billboards. The event’s partners are Fitness First, Strong, Orbit Events & Promotions, Jungle Gymsters, Roll DXB, and UIS. It’s taking place at Dubai’s Digital Park. The billboards invite you to find out more on the Dubai Silicon Oasis’s Instagram. A runner, a football player, and a skater ramp up the excitement as they pose on the visuals. On hoardings, Live The Lake reveals the new campaign in Dubai in the fourth week of October.