Global insurance company AXA is launching a new mobile app that allows their medical insurance clients to get in touch with doctors through any mobile phone. Under the slogan “medical consultation in your hands”, the campaign portrays a variety of images of families and individuals enjoying the new app over the new branded elements of the company, following the global rebranding of the insurance company. The OOH campaign can be seen since the 1st of November on uni-poles, double-decker poles, lightboxes, T-Poles and Mega signs in several districts across the city.