To raise awareness about diabetes, Dubai’s screens were flaunted by the outdoor ad of the ‘Beat Diabetes’ initiative for the first time, The Landmark Group's Corporate Social Responsibility program included the creation of the Beat Diabetes campaign in 2009 in the UAE intending to spread awareness about diabetes prevention and control. The walk, a flagship event of the Beat Diabetes campaign, has grown through time to become a significant calendar event that unites communities in support of diabetes awareness. The beat diabetes walk is scheduled to take place on November 12th at El Safa Park Dubai with a 20 AED fee entrance. The ad encourages type 1, type 2, or none to come and be a part of the event by showing their support and joining the walk. There will be lots of fun activities, fitness challenges, health and well-being knowledge, awareness, and finally, food. Of Course, this event had to be supported by many sponsors featured below in the ad copy’s space. The campaign has accelerated on Dubai’s screens as digital screens.
