The British-originated sport, Cricket, has fans worldwide. And the world cup is on now! Thankfully we have Starzplay to catch the 2022 ICC Men's T20 World Cup on. In a Digital out-of-home campaign, the broadcast service has struck the roads of Dubai to announce that the platform owns the copyright to broadcast the tournament. The tournament takes place in Australia from Sun, Oct 16, 2022, to Sun, Nov 13, 2022, the eighth ICC Men's T20 World Cup tournament. On the billboards, you can spot 4 cricket stars from various countries; for example, you can spot Babar Azam from the Pakistan team, Matthew Wade from the Austrian team, and Rohit Sharma from the Indian team, last but not least, Jos Buttler from the English team. The campaign's message is “don’t miss out a moment, watch on any device, wherever you are,” emphasizing exclusivity and accessibility. The campaign's call to action is to download the application without giving any further details that may confuse the audience.